Blogs

The Important Role of Metadata in Business Intelligence

Apr 4, 2018 | Vince Napoli

Ever try to put something together without reading the instructions? We’ve all done it, and then we had to pull the thing apart and read the instructions to figure out where we went wrong before putting it back together. Metadata is a piece of the overall instruction set of a BI…

Amazon’s Redshift and JSON: Extract Path Text or Not?

Mar 22, 2018 | Michael Grabenstein

As a critical element of nearly all modern applications, JSON has also become the new data interchange format for our own pipelines. Database providers have heeded the call to integrate JSON functionality into their offerings.…

Controlling what users can see with Multi-Toggles

Mar 19, 2018 | Sergey Pinchuk

Countless use cases call for the use of toggles. In this blog, we’ll summarize the most common use of toggles with implementation examples. Let’s begin: Implementing the Toggle The easiest way to implement a toggle…

Brands Beware of Social Media Influencers

Mar 5, 2018 | Kiana Hurley

Social media has changed a great deal over the years. What used to be a way to connect with friends and family has evolved into a potent marketing tool and created a new form of…

How to visualize your data?

Jan 29, 2018 | Frank Cecconi

Have you ever been asked to create some form of visualization for a presentation? You have heard about pie charts, bar charts, and line charts. But what chart type to use and when? To know…

Data Governance in an Agile fashion

Jan 26, 2018 | Brian Moffo

Data Governance is becoming more and more popular in the industry. As organizations thirst for being Data Driven they are realizing that their data house is not in order. Data is an asset to Data…

3 Reasons Market Researchers Use Social Media Data

Apr 19, 2017 | Jennifer Dandy

...and 3 misconceptions that can get in the way Market Research teams are increasingly using posts made on social media about their brand, their competitors, and their market to gain timely, fresh insights. But why…

Can Brands Be Cool? Measuring the Success of Gucci’s Ad Campaign

Apr 7, 2017 | Kate Connolly

Memes are the bee’s knees. Both random and culturally relevant, they convey otherwise inexpressible feelings, and their reach is often boundless. But meme culture is difficult, if not impossible, to harness. It’s erratic and fast-moving—a…

How Did Social Media React to the AHCA?

Apr 4, 2017 | Kiana Hurley

Describing this year in politics as controversial would be an understatement. President Trump has already made many changes while settling into the White House, and has promised to make even more throughout his presidency. This…

Why do Life Sciences Companies Use Social Listening Pre-Launch?

Mar 30, 2017 | Jennifer Dandy

  It’s no secret these days that patients, their caregivers, and even their doctors are using social media to connect and discuss health conditions online. These communications are playing a significant role in care decisions.…