Blogs

How to visualize your data?

Jan 29, 2018 | Frank Cecconi

Have you ever been asked to create some form of visualization for a presentation? You have heard about pie charts, bar charts, and line charts. But what chart type to use and when? To know…

Data Governance in an Agile fashion

Jan 26, 2018 | Brian Moffo

Data Governance is becoming more and more popular in the industry. As organizations thirst for being Data Driven they are realizing that their data house is not in order. Data is an asset to Data…

3 Reasons Market Researchers Use Social Media Data

Apr 19, 2017 | Jennifer Dandy

...and 3 misconceptions that can get in the way Market Research teams are increasingly using posts made on social media about their brand, their competitors, and their market to gain timely, fresh insights. But why…

Can Brands Be Cool? Measuring the Success of Gucci’s Ad Campaign

Apr 7, 2017 | Kate Connolly

Memes are the bee’s knees. Both random and culturally relevant, they convey otherwise inexpressible feelings, and their reach is often boundless. But meme culture is difficult, if not impossible, to harness. It’s erratic and fast-moving—a…

How Did Social Media React to the AHCA?

Apr 4, 2017 | Kiana Hurley

Describing this year in politics as controversial would be an understatement. President Trump has already made many changes while settling into the White House, and has promised to make even more throughout his presidency. This…

Why do Life Sciences Companies Use Social Listening Pre-Launch?

Mar 30, 2017 | Jennifer Dandy

It’s no secret these days that patients, their caregivers, and even their doctors are using social media to connect and discuss health conditions online. These communications are playing a significant role in care decisions. One…

Them’s Fightin’ Words: Allergies & Figurative Language on Social Media

Mar 28, 2017 | Jocelyn Hlawaty

Spring has officially begun and has unleashed allergy season in its wake. The arrival of tiny pollens billowing through the air has also spiked patient discussion of allergies online. In the past month alone, patients…

The McDonald’s Mess: The Unintentional Political Risk of Social Media

Mar 22, 2017 | Anne Erickson

On Thursday, McDonald’s was thrust into the political fray after their Twitter account penned a controversial tweet about President Trump—and they are not lovin’ it. The unfortunate compromise of the McDonald’s account highlights a threat…

Use Omni-Channel Customer Analytics to Reduce Cost, Increase Revenue and Mitigate Risk

Mar 20, 2017 | Mark Langsfeld

In the age of digital transformation, enterprises need to become more customer-centric with a focus on customer satisfaction, customer retention, and risk mitigation. Customers expect a seamless experience across all engagement channels – whether call…

Microsoft Dynamics CRM for Outlook Client Benefits

Feb 27, 2017 | Viral Shah

Microsoft Dynamics CRM is easy, reliable, and the best way to manage customer information in all different functions such as Marketing, Sales and Services. Integrating your Microsoft Outlook account with Microsoft Dynamics CRM can greatly…