Blogs

WcDonalds? The Dangers of Faux-Progressive PR Campaigns

May 29, 2018 | Robin Parrish

International Women’s Day was first proposed in 1909 by the Socialist Party of America and adopted as an official holiday a year later by the International Socialist Women’s Conference. Until 1975, IWD was celebrated annually…

Achieving ROI for Contact Center Analytics

Apr 27, 2018 | Brian Atkiss

The number of analytics solutions available is staggering. And while many of these solutions provide intriguing visualizations and data analysis, what’s critical is being able to translate that data not only into actionable insights, but…

Taco Bell’s #Belluminati Campaign: Online Reactions Split Along Generational Lines

Apr 19, 2018 | Robin Parrish

A recent Taco Bell ad campaign featuring jokes about the Illuminati has caused a considerable stir online. Younger viewers (ostensibly the ad’s target audience) enjoyed the commercial’s dark humor, while older generations take offense at its irreverence toward what they believe is a serious and dangerous subject. But strong reactions to this campaign have emerged on both sides on social…

The Important Role of Metadata in Business Intelligence

Apr 4, 2018 | Vince Napoli

Ever try to put something together without reading the instructions? We’ve all done it, and then we had to pull the thing apart and read the instructions to figure out where we went wrong before putting it back together. Metadata is a piece of the overall instruction set of a BI…

Amazon’s Redshift and JSON: Extract Path Text or Not?

Mar 22, 2018 | Michael Grabenstein

As a critical element of nearly all modern applications, JSON has also become the new data interchange format for our own pipelines. Database providers have heeded the call to integrate JSON functionality into their offerings.…

Controlling what users can see with Multi-Toggles

Mar 19, 2018 | Sergey Pinchuk

Countless use cases call for the use of toggles. In this blog, we’ll summarize the most common use of toggles with implementation examples. Let’s begin: Implementing the Toggle The easiest way to implement a toggle…

Brands Beware of Social Media Influencers

Mar 5, 2018 | Kiana Hurley

Social media has changed a great deal over the years. What used to be a way to connect with friends and family has evolved into a potent marketing tool and created a new form of…

How to visualize your data?

Jan 29, 2018 | Frank Cecconi

Have you ever been asked to create some form of visualization for a presentation? You have heard about pie charts, bar charts, and line charts. But what chart type to use and when? To know…

Data Governance in an Agile fashion

Jan 26, 2018 | Brian Moffo

Data Governance is becoming more and more popular in the industry. As organizations thirst for being Data Driven they are realizing that their data house is not in order. Data is an asset to Data…

3 Reasons Market Researchers Use Social Media Data

Apr 19, 2017 | Jennifer Dandy

...and 3 misconceptions that can get in the way Market Research teams are increasingly using posts made on social media about their brand, their competitors, and their market to gain timely, fresh insights. But why…