How Mobile Backend as a Service (MBaaS) Helps Companies Achieve Goals More Quickly

What is MBaaS?
Enumerating everything MBaaS does would require an extremely long list, so let me begin by defining what MBaas is. First and foremost, it’s a way to connect mobile Apps and websites to 3rd-party cloud services in a very simple way while also adding common functions like user-management, cloud-data, push-notifications and file storage (among others).

Think of MBaaS as a Swiss Army knife for backend services, one that offers an array of tools, freeing you up to focus on all the things that make your App unique, rather than having to spend precious time worrying about things like access security, cloud data storage, Push Notifications, etc.

This relatively recent technology is gaining more and more notice among IT because it’s ‘rentable’ and is very easy for developers to implement. We shouldn’t be surprised to see the number of MBaaS users double this year, as the practice is quickly becoming mainstream for both consumer and enterprise users.

Key Advantages of MBaaS
These days, the most well-known mBaaS providers are Kinvey, AnyPresence, Parse, Kidozen, Appcelerator, and Kii. Each company provides developers with SDK’s or exposes their API’s via Rest architecture or SOAP protocol in order to be utilized by Mobile Apps or websites.

Whether you’re creating a specialized App that uses active directory, location or any other special API, deciding which provider to choose all boils down to the type of App you’re building, the app’s user-base (consumer or enterprise) and which cloud functions are required (SMS, SQL, Salesforce, etc.). MBaaS providers offer a variety of API’s, but they all share some common functions, such as:

  • Cloud Storage (Data & Files)
  • Social Networks
  • Push-Notifications
  • OAuth Security
  • Analytics
  • iOS SDK
  • Android SDK

Additionally, the following features may influence which mBaaS provider you choose:


Regardless of platform, Administration Security is key. All mBaaS providers allow the creation of users for managing your backend; some providers even let you create roles and groups that help to further define the use and management of mBaaS implementation.

Why use Enterprise mBaaS?
Propelics drives real business results with premier Apps and Mobile Strategies for Enterprise clients worldwide. Naturally, many mobile strategy issues involve backend technologies. Generally speaking, clients who already possess a well-developed (Web Services) backend would prefer to leverage their existing structure, and here’s where an Enterprise mBaaS like Kidozen, Kinvey, or Appcelerator comes in handy. With just a couple mouse-clicks, existing API’s may be integrated and functions like security via Active Directory, SMS, and email (plus many more) can be easily added to the mix.

Closing Points
Considering all the myriad complications likely to occur when building your own backend, mBaaS provides a welcome, time-saving alternative. Simply put, MBaaS is a solution that adds great value with minimum effort. When the time comes to decide which backend technologies to adopt, mBaaS should be at the very top of the list!

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