Describing this year in politics as controversial would be an understatement. President Trump has already made many changes while settling into the White House, and has promised to make even more throughout his presidency. This month the Republican party attempted to repeal and replace the Affordable Healthcare Act (ACA). On March 6th, House Speaker Paul Ryan publicly announced the new Republican healthcare bill, The American Health Care Act (AHCA).
The new plan was the subject of considerable online discussion in the month of March. This past month, there were over 60,000 mentions of the AHCA on social media. While the amount of people discussing this subject online was not surprising, how they were discussing it was. Using social listening analysis, we illuminated the popular topics that people focused on while discussing the new American Health Care Act on social media. The top three topics included “broken promises,” “tax breaks,” and “cost and enrollment.”
People expressed feeling cheated out of a new healthcare bill that was promised to be better than Obamacare.
Another issue that alarmed many online posters was the tax breaks that wealthier demographics could receive under the AHCA.
“Cost and Enrollment”
Finally, changes to health insurance premiums and coverage eligibility under this new healthcare bill were a source of worry.
The topics around the American Health Care Act were based mainly on the concerns that people had about the new bill, such as broken promises (mentioned in 41% of posts), tax breaks for the wealthy (mentioned in 34% of posts) and understanding cost and enrollment (mentioned in 25% of posts).The AHCA ultimately failed to pass, and the numbers suggest that this shouldn’t have come as a shock. The data pointed to more questions and concerns rather than positive outlooks regarding this new bill. Analyzing how the American people feel about the AHCA on social media can help to offer a better impression of what they value most about the health care system.
The AHCA ultimately failed to pass, and the numbers suggest that this shouldn’t have come as a shock. The data pointed to more questions and concerns rather than positive outlooks regarding this new bill. Analyzing how the American people feel about the AHCA on social media can help to offer a better impression of what they value most about the health care system.
Topic analysis is just one of the many types of analysis that ListenLogic conducts in order to understand what consumers may be talking about online and in what terms. To learn more about how social media analytics can help your team, head to our website.