The phrase, “there’s an app for that” has become so ubiquitous as to now be a corny cliché. But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? A Mobile Lifestyle Strategy is one that reflects how customers engage with your company, and the path and channels you might offer customers to obtain your product and/or service. A Mobile Lifestyle Strategy value increases further when you leverage the data to forecast the path of future customers.
The requirements necessary to effectively track your Mobile Lifestyle Strategy include the following: