First, let’s clarify the difference between Augmented Reality (AR) and Virtual Reality (VR). Virtual Reality (VR) blocks out the real world and immerses the user in a digital experience. Augmented Reality (AR) adds a layer of interactive digital elements on top of the real world. Or in simpler terms, AR can be defined as a technology which overlays a computer-generated image on a user’s view of the real world. The question is: when will we begin to see more Enterprise adoption of AR?
Companies are eager to jump on the AR bandwagon but are still unclear how to best use AR to drive sales around their product, improve efficiencies for their operations. Additional unknowns include how much it will cost to enhance the B2C/B2B experience and when companies could expect to see a return on their investment.
And while we realize the growth of AR solutions can bring barriers to adoption, AR could (and will) enhance the way we work in a myriad of ways. First, the adoption barriers:
- Lots of Pieces and Parts vs. Holistic View of Technology: Many varieties in hardware, many operating systems, and many application interface methods exist.