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Ironic as it may seem in an age of virtual reality, there is no more efficient, accurate way to design and build a mobile app that best accommodates real-world usage than through old-school face-to-face Q & A.
Because despite all that mobile can do to simplify and streamline enterprise processes, a great divide still remains between how Corporate assumes its employees are going about their daily tasks versus how work actually gets done.
Propelics’ Day in the Life bridges this gap and generates a complete, accurate picture of real-world user requirements. Over the course of a Day in the Life session, our strategists interview the app’s intended users and physically trail them as they perform their daily tasks, being sure to record every relevant detail—whether that means accompanying drivers on a ride-along, taking a factory tour, or simply sitting with operators as they interact with customers over the phone.
The end result is an application designed to suit your users’ needs to a T.
Join Propelics Mobile Strategists Nitin Bhatia and Steven Brykman on February 23th at 1PM EDT/ 10AM PDT as they discuss why Day in the Life sessions are an invaluable tool for ensuring the success of your Enterprise Mobile App Strategy.
Participate in this information-packed webinar to learn:
- The ins and outs of the Day in the Life process
- Day in the Life deliverables and their value to designers and developers
- How to identify and remedy user pain-points
- What to look for: separating real-world from assumptions
- How Day in the Life helps Propelics get it right
Steven is a Digital Strategist and UX Architect focusing on Mobile Products with a diverse background in writing and literature. He is currently a Strategist with Propelics where he helps a wide range of Enterprises determine the direction of their Mobile Apps. He spent much of the last decade as Creative Technologist/Lead Strategist for his own design company, Got Your Nose (www.gotyournose.com), improving user experiences for such companies as Scholastic and Bell Canada and leading the mobile strategy direction for companies including Rabbit Bandini, Guinness, and Nintendo, along with developing websites for Led Zeppelin and digital campaigns for movie titles like Die Hard IV, In Her Shoes, and Fever Pitch. Additionally, Steven co-founded Apperian, a Boston-based technology startup focused on Mobile Application Development, and served as Lead UI Architect and Strategist for all iPhone, iPad, and Android Applications, including Apperian’s own flagship Enterprise product, EASE. Steven has singlehandedly helped many Fortune 500 companies define the direction of their Mobile Applications, including MFA Boston, American Greetings, DuPont, Progressive, AAA, Rue La La, and many others.
Nitin is a technology enthusiast with several years of consulting experience working with companies across the gamut, to craft solutions that focus on delivering value on their key initiatives. He shares a passion for emerging technologies and trends, and blogs about its ever-changing landscape; discussing current issues, trends, and best practices. Blending a sharp business acumen with strategic thinking, Nitin has helped companies navigate their path from ideation, all the way to implementation. Nitin can be reached at firstname.lastname@example.org.