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For years now, industry pundits have proclaimed this to be “The Year of Mobile in the Enterprise.” And while we have made progress, it still feels a lot more like the year of MDM in the enterprise. Are we yet in the year of the effective mobile strategy?
Though more and more enterprise IT organizations are implementing the tools necessary to support mobile, most remain woefully ill-prepared to enact a real mobile strategy. These companies think they’ve done their job. Until they realize their mobile workforce is no more productive than before. Enhanced business processes, new products and services, novel customer-engagement paradigms, and contextually intelligent apps have yet to appear.
Instead they’ve paved the goat’s road—migrating desktop apps to smaller screens while giving little consideration to the added capabilities of mobile devices. Simply put, an inadequate enterprise mobile strategy is nothing more than a time-waster.
To be effective, a mobile strategy requires 3 essential components beyond the tools and technologies needed to develop apps.
Join Propelics Sr. Mobility Strategist Glenn Gruber as he assesses the current state of mobile enterprise and unveils the 3 key considerations necessary to establishing a successful enterprise mobile strategy.
Participate in this information-packed webinar to learn:
- Which are the most common mobile apps in the enterprise
- How to prioritize scarce mobile development resources
- What methods are available to identify mobile app opportunities
- How to properly assess an organization’s mobile readiness
- The outsized importance of good Governance in mobile strategy
IS IT READY TO TACKLE MOBILE?
Glenn has been advising travel technology firms and other enterprises on how to leverage mobile within their business for the past 5 years. He is responsible for evangelizing mobility and helping clients approach mobility solutions strategically, thinking beyond “the app” and leads the delivery of Propelics’ mobile strategy engagements for client organizations.
He is a leading voice in the travel sector as a Tnooz Node where he writes about how mobile and other emerging technologies are impacting the travel sector. He has also been a judge at EyeforTravel’s Mobile Innovation in Travel awards for the past three years.