80% of businesses think they deliver a superior customer experience. But only 8% of their customers agree.
Why the massive disconnect?
Because most organizations have no idea what their customers are really thinking.
Social Media Listening is one of the most effective ways to gain a deep understanding of your customers’ state of mind so you can deliver a truly great customer experience. Social listening provides insight into how consumers feel about your brand, products, services and competitors by tracking the nuances of emotion and sentiment, enabling you to identify growth opportunities, improve campaign targeting, and so much more.
In this webinar you will learn:
- Social Listening basics and what makes the dataset unique
- The advantages (and challenges) of adopting a Social Listening strategy
- High-impact use cases your team can implement ASAP
- How to achieve a 360-degree view of the customer
Analytics and management professional with a passion for creating custom methodologies to answer complex business questions in an impactful manner.
Sr. Mobile Strategist & UX Architect
Steven is a Digital Strategist and UX Architect with Propelics, an Anexinet company, focusing on Mobile Products with a diverse background in writing and literature. He spent much of the last decade as Creative Technologist/Lead Strategist of his own design company, helping Fortune 500 companies define the direction of their digital campaigns, websites and mobile applications. Additionally, he co-founded Apperian, a Boston-based mobile technology startup.